client: |
Dockside Appetizers
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project: |
identity, brand platform, collateral, website, marketing applications, packaging platform development, signage |
Launching a never before seen product is terrifying for even the most experienced business owner. Convincing the public that they need to try something daring and new requires speaking a new language- one that is designed to speak exclusively for the new product. DRAY Media is an expert at translating design into an eye-catching brand.
Dockside Appetizers needed something engaging and just a little bit spicy to package their new Thai Crab Wontons. And as any great product needs a great package to be complete- Dockside trusted that DRAY Media could get the flavour just right. Costco agrees. They now carry the product.
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