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introducing michelle brophy, DRAY media’s newest team member

DRAY Media welcomes Michelle Brophy to our team! As our new Senior Account Manager, Michelle will be taking over for Lynn Whiffen, who will be working reduced hours as she prepares to begin maternity leave. Congratulations, Michelle!

happy anniversary to a st. john’s icon

Happy Anniversary, Ches’s – it’s been 60 delicious years of your famous fish & chips. And thank-you for including DRAY Media in your celebrations on Saturday, October 29, 2011. Fabulous food and excellent music mixed with a deservedly proud Barbour clan for an excellent night out.

the astounding result of teamwork

We doff our collective hats to the YMCA-YWCA of Northeast Avalon on the opening of the Ches Penney Family Y, a brand spanking new state-of-the-art facility. It takes so much more than just force of will to conceptualize and execute on an ambitious vision, especially one with a 15 million dollar price tag. It takes coordinated teamwork, composed of unique talents and exceptionally steely nerves. Bravo!.

the DRAY team is expanding!

The DRAY team is expanding. If you are interested in joining us, click here for details on positions available.

new addition to the DRAY family!

Congratulations Patrick Martin and Marlene Martin on the arrival of your baby girl, Samara Isabella Martin, born June 1^st at 2:58am. Welcome to the DRAY family!

where in the world is Pat Mackey?

Where in the world is Pat Mackey? He's jetsetting off to Europe to soak up some culture and sun! He's bringing back inspiration and a tan.

Sharla Nurse at the Canadian 5-Pin Bowling Open Nationals

DRAY Media is rooting for Sharla Nurse and the Newfoundland team at the Canadian 5-Pin Bowling Open Nationals! Good luck!

congratulations Anne Whelan of CareGivers - national award winner

We extend congratulations to our client Anne Whelan of CareGivers, awarded the prestigious Royal Bank of Canada Momentum Award at the Canadian Women Entrepreneur (CWE) Awards in Toronto. Anne and her team's vision, strategic planning and ingenuity has resulted in a bold expansion of CareGivers in the last three years, employing over 500 people through its various medical and home care service divisions. DRAY Media is proud to be a part of CareGivers success and look forward to an even more promising future for this dynamic company. Anne rocks!

Ches's Fish & Chips toasts 60 Years with a new brand

Venerable St. John's icon Ches's Fish and Chips launched its 60th anniversary year with a new brand, website and collateral developed by DRAY Media. Celebrating a storied past while positioning the franchise for an even more promising future, DRAY Media capitalized on Ches's emotional appeal and iconic character to develop a revitalized brand that evolves the familiar while defining a new course to the future. Here's to another 60 years!

Avalon sale shows impact of good brand positioning

With the acquisition of Avalon Microelectronics by industry giant Altera, we saw the successful end to a strategic positioning campaign for this small technology upstart. Avalon Microelectronics had technological capabilities at the leading edge of the telecommunications industry. They had huge potential but lacked the resources of a larger firm to successfully exploit the opportunity. Avalon tasked DRAY Media to develop a brand platform for the company that would attractively position it and its unique product offering in front of industry players. With a year long implementation plan in place, we saw success in less than four months. Congratulations Avalon!

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