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Wreckhouse International Jazz & Blues

An annual festival celebrating the very best of local, regional and international jazz and blues talent, Wreckhouse looked to DRAY Media to solidify its new brand and morph its marketing momentum. Our efforts translated into a 375% increase in attendance in 2009.

The Wreckhouse website embodies the core defining cues of the brand platform: bold font types, strategic colour, various muttonchop sideburn treatments. Well... maybe that was a little bit much about the fonts...

Building a unique 'look' around each headlining group underscores the wildly varying acts that are the very heart of the Wreckhouse Jazz and Blues experience.

From billboards to banner signs, old media can assist new media in getting the word out effectively. The common goal is market buy-in for showcase productions, resulting in sold out performances like the Tribute to the Women of Motown and Soul. But we're not bragging...

Often in the media mix of music festival promotion, unique interactive opportunities like workshops with experienced artists can be overlooked. DRAY Media developed unique platforms for every workshop opportunity. Not that it helped our rhythm. No hope there.

For more directed promotional applications for Wreckhouse Jazz & Blues, especially in the area of potential sponsorships and funding partners, DRAY Media helped frame the success of the Wreckhouse narrative. Big entertainment produces big results.

Select any of the following case studies for viewing.

brand update
collateral suite
website
marketing and communications strategy
marketing and advertising campaign
institutional ad platform
online marketing strategy
SEO/SEM program
online ad suite
digital media development
social media strategy
PR/media relations
information/media kit
information kit inserts
copy/word text development
promotional print campaign
event specific promotional collateral
custom photography
art direction
interior and exterior sign displays
sponsorship program
federal funding initiative development

Special events just don’t work unless you have a great team in place to market and promote it. DRAY Media’s endless creativity and enthusiasm in marketing both our 2009 and 2010 festivals had a definite impact in the success of both events. There are no half measures with their team, as evidenced by the quality of our materials and promotional media mix.

Liz Dunbar
Executive Director