The RDC (Research and Development Corporation Newfoundland and Labrador) required a more comprehensive aesthetic approach to it funding program information collateral. As the key driver in framing the newly formed corporation’s brand, DRAY Media looked to its ongoing retooling the RDC’s online assets as the core aesthetic language in interpreting the layout of various information collateral. As the RDC’s website would be the primary resource in the procurement of program details and applications, a complimentary aesthetic approach was the logical strategy.

Lynn Whiffen
Senior Account Manager
DRAY Media

In 2011, the Annual General Meeting (AGM) of the Canadian Chamber of Commerce will be taking place in St. John’s, hosted by the local St. John’s Board of Trade. As an irresistable promotional opportunity for this booming city, the Board of Trade contracted DRAY Media to package the event in a manner that not only highlighted the breadth and intensity of current development, but to position the city as a focal point for savvy investment.

The cool, modern aesthetic balances the traditional style cues synonymous of St. John’s historical character with the energy and immediacy of present day progress and development. This confident, assertive theme was translated into the supporting marketing collateral, to message the relentless innovation that is part and parcel of Newfoundland and Labrador’s economic renaissance.

Patrick Mackey
Creative Director
DRAY Media

Newfoundland and Labrador is a vast province where travelling for medical treatment can be a challenging and expensive proposition. The Government of Newfoundland and Labrador’s Department of Health and Community Services offers financial support for such travelling expenses through its Medical Transportation Assistance Program (MTAP). DRAY Media was contracted to develop a public awareness campaign to highlight the program and to draw attention to recent changes to MTAP. The deliverables included a newspaper advertising suite as well as poster and brochure print collateral.

Lynn Whiffen
Senior Account Manager
DRAY Media

It’s a time of new beginnings for the Y Northeast Avalon. After years of painstaking planning and fundraising, the new Ches Penney Family Y is almost completed, slated for a July, 2011 opening. The guidance for the 2009-2010 Annual Report was to capture and harness that momentum, to illuminate the excitement surrounding the new facility while highlighting the various YMCA services that will now be located under one roof.

Pat Mackey
Creative Director
DRAY Media

Dray Media has developed a fairly large catalogue of packaging projects, ranging from boutique vodkas to potato croquettes to multi-vitamins. Our clients are attracted by our reputation for bold, confident packaging applications that are designed and positioned to compete head to head with established, venerable brands. The Private Chef product line was especially pleasing in that Costco stated unreservedly that it was one of the most attractive packaging platforms they had ever seen. Praise in retail circles doesn’t come much better than that.

Patrick Martin
Managing Director
DRAY Media

The Bally Haly Golf & Curling Club is the oldest golf club in Newfoundland and Labrador with a storied history and an established brand. Looking to bolster its ranks with new blood, Bally Haly chose DRAY Media to oversee a comprehensive re-brand of its iconic image. We understood from the beginning that we could not ignore the club’s past in order to embrace the future, so we created a platform that respectfully nods its head to the club’s heritage, all the while packaging the new Bally Haly Country Club brand in a rich, sophisticated aesthetic. Cutting edge with just enough reserve to bridge the demographic gap.

With many components still in development, stay tuned for updates.

Pat Mackey
Creative Director
DRAY Media

Every great restaurant franchise begins with a great concept, something that positions it far from the maddening crowds of been-there-done-that formulas. Wing’n It is that concept. Welcome to the great taste of adventure!

It is a golden opportunity for any marketing, communications and design company to nurture and gestate a brand from initial concept to full execution. We channelled the spirit of 1930’s exploration and adventure, where the novelty of flight still held a dream-like status. The connection between wings (a menu staple - ergo the name) and flight seemed to irresistible to pass up, finding expression in everything from menus to interior decor, from the absolutely kitschy to the sublime.

The food critics liked the food, hated the service but absolutely LOVED the brand.

Patrick Mackey
Creative Director
DRAY Media

It is all too common that a business that began life in one sector, finds itself in many more as it establishes itself in the marketplace. Coastal Marine & Recreation’s business covers a lot of ground and it was no longer accurately represented in the company’s brand identity. In fact, it was becoming counterproductive. The moniker communicated that Coastal was primarily a marine supply outlet when the exact opposite was more accurate. Not a positive attribute in an intensely competitive market.

DRAY Media answered with Coastal Outdoors, an appealingly broad brand name that manages to cover everything from RVs and campers to hunting, fishing and snowmobiling. The platform employs clean, youthful brand graphics that speaks to the broad scope of the company’s demographic and target consumers.

Patrick Mackey
Creative Director
DRAY Media