In continuing our longstanding relationship with the town of Cupids, it fell to us to create a website to showcase the Cupids Legacy Centre. The denouement of the Cupids 400 celebration was the opening of this state-of-the-art museum that commemorates the birthplace of English Canada. It is a mark of personal and professional pride that we were able to sum up the years of hard work with a tribute to the new crown jewel of the town of Cupids. It is truly a top-notch facility and we are glad that we could contribute in our own way. It has been a long road, and when we look back on it, we can't help it if a button or two bursts with pride.

Patrick Mackey
Creative Director
DRAY Media

As the YMCA rolls out its new design platform across Canada, we were tasked to create the website for the YMCA Strong Kids Campaign. This is an annual fundraising campaign focusing on raising much needed resources to support programs that give kids the opportunities they need to live healthier, happier, lives. Y community programs are particularly important for families in need of financial assistance to provide opportunities for their children to flourish in a healthy, safe and nurturing environment.

Though we had to incorporate the new style, that didn't stop us from adding our own unique flair. We wanted to reflect the youthful vitality and sense of fun that the YMCA is all about. We even caught ourselves having a little fun in the process too.

Patrick Mackey
Creative Director
DRAY Media

For an enterprise like V!BE Global Event Management, we knew we were going to have to bring our “A game”. A company whose mandate is creating exciting and memorable events had to really pop so we decided to go all out to make this page an explosion of colour. We really wanted to convey the kind of adventure and excitement that this town had to offer. Because a vibe is something you have to feel and we are totally feeling this vibe.

Patrick Martin
Managing Director
DRAY Media

For this project, we worked with the Department of Health and Community Services to create a design platform to inform the public about the policy framework for chronic disease prevention and management in Newfoundland and Labrador. The colour scheme and imagery reflect everyday life where individuals at risk for or living with a chronic disease can achieve optimal health and well-being with the support of the community and the health care system. This theme is perpetuated throughout the collateral materials designed to promote this message and encourage people to take an active role in their own well-being.

Michelle Brophy
Senior Account Manager
DRAY Media

Petroleum Research Newfoundland & Labrador is a federally-incorporated, not-for-profit organization that funds and facilitates collaborative research and development (R&D) on behalf of Newfoundland and Labrador’s offshore oil and gas industry.

With this design, we wanted to communicate the vastness of the untapped raw potential and the cutting edge research of Newfoundland & Labrador ever expanding petroleum industry. Its clean layout and expanding background is flexible enough to contain the large amount of information without compromising the look of the brand.

Catherina Murphy
Technical Director
DRAY Media

For most people, the biggest investment they will ever make is in buying their home and we wanted to really drive that point home for ACME Financial. Their goal is to ensure that they home buyer gets the right mortgage for them that will maximize return on their investment and save them some money.

We decided that the direct approach is the best approach. There is a time to be subtle and there are times to tell it like it is. A home represents a lifetime of your hard earned money and we think this ad hits the nail squarely on the head.

Michelle Brophy
Senior Account Manager
DRAY Media

When our cars break down, it is inconvenient. When a truck breaks down, it is someone’s livelihood. People who drive for a living know more than anybody that time is money, so when they need service and repairs, it has to be fast and reliable.

This logo is yet another created in the “Coastal” family under the King Group umbrella. With this design we wanted to be economical in form to clearly communicate who they are and what services they provide. Simple. Solid. Effective.

Stephen Wheeler
Senior Graphic Designer
DRAY Media

It is pretty safe to say that education is of paramount importance these days and making sure that every child gets the chance to achieve their full potential is a very worthwhile investment. That is why in 2011, after 35 years in the Canadian educational system, Scott Crocker founded his consulting service with the goal of helping parents and teachers come together to formulate an enhanced learning approach tailored for each individual student to realize their scholastic goals.

We felt we needed to create a brand around Scott Crocker that reflected what a dedicated and successful administrator, teacher, and leader he is. We wanted to show not just a sleek professional business veneer, but the range of lives and relationships a dedicated educator can influence.

Patrick Mackey
Creative Director
DRAY Media